The ad above the results
Anyone searching for "EV charger installation Bonn" sees your ad right at the top. We exclude searches that never turn into customers.
MeasuredWhich search term brought the click and what it cost
Google, Facebook and Instagram
Ads on Google and Instagram. You see which enquiries they bring in.
- Ad account in your name
- Every enquiry with its source
- Landing page on request
What gets in the way today
The budget is running. Nobody knows where it goes.
Clicks without enquiries
The ad leads to the homepage. From there, visitors have to keep looking on their own, and most don't look for long.
Where did the job come from?
Whether a customer came via Google, Instagram or a recommendation, in the end nobody really knows. So the budget stays where it is.
Reports full of metrics
Impressions, click-through rate, cost per click. How many enquiries and jobs came out of it isn't in there.
Two paths, one goal
People who search find you on Google. People who aren't searching yet see you on Facebook and Instagram.
Both paths lead to a page built for exactly your offer and end as an enquiry with you. At every stop we can see what it brings in.
Your business on the map
When people look for a business nearby, they often see the map first. Your Google Business Profile shows your address, opening hours and services there.
MeasuredCalls, direction requests and clicks to your website
A post in your area
Facebook and Instagram show your offer to people in and around Bonn before they search for it. Good for new offers and for job ads.
MeasuredWho saw the post and tapped on it
Enquiries without leaving the app
If they like, people send a short form right inside Facebook or Instagram. Anyone who wants to know more taps "Learn more" and lands on your page.
MeasuredEvery form sent, along with the ad it came from
A page for exactly this offer
This is where both paths meet. The page shows what the ad promises and asks only for what you need to call back. We build it too.
MeasuredHow many visitors enquire and where the others drop off
The enquiry reaches you
Whether it comes via Google, Instagram or the form, every enquiry lands where you deal with enquiries and brings its source with it.
MeasuredWhich ad brought the enquiry and whether it turned into a job
Two paths, one goal: an enquiry that reaches you.
Book a free first callTwo paths, one goal
People who search find you on Google. People who aren't searching yet see you on Facebook and Instagram.
Both paths lead to a page built for exactly your offer and end as an enquiry with you. At every stop we can see what it brings in.
- GooglePeople searching
GoogleSearch The ad above the results
Anyone searching for "EV charger installation Bonn" sees your ad right at the top. We exclude searches that never turn into customers.
MeasuredWhich search term brought the click and what it cost
GoogleGoogle Maps Your business on the map
When people look for a business nearby, they often see the map first. Your Google Business Profile shows your address, opening hours and services there.
MeasuredCalls, direction requests and clicks to your website
- Facebook and InstagramNot searching yet
Facebook and InstagramFeed A post in your area
Facebook and Instagram show your offer to people in and around Bonn before they search for it. Good for new offers and for job ads.
MeasuredWho saw the post and tapped on it
Facebook and InstagramForm Enquiries without leaving the app
If they like, people send a short form right inside Facebook or Instagram. Anyone who wants to know more taps "Learn more" and lands on your page.
MeasuredEvery form sent, along with the ad it came from
- This is where both paths meet
TogetherLanding page A page for exactly this offer
This is where both paths meet. The page shows what the ad promises and asks only for what you need to call back. We build it too.
MeasuredHow many visitors enquire and where the others drop off
TogetherEnquiry The enquiry reaches you
Whether it comes via Google, Instagram or the form, every enquiry lands where you deal with enquiries and brings its source with it.
MeasuredWhich ad brought the enquiry and whether it turned into a job
Two paths, one goal: an enquiry that reaches you.
Book a free first call
Everything that goes with it
From the website to the ad, with one person to talk to.
An ad only brings in enquiries if everything behind it fits together: the Google profile, the page, the tracking. That's why we take care of the whole path.
Google Business Profile
We set up your profile or look after the one you have, so your address, opening hours and services are correct on Google Maps.
Website or landing page
Built with Shopify, WordPress or Wix, or developed entirely by us. Prepared for Google and AI search such as ChatGPT, so they understand what you offer.
Google Ads
Your ad appears when someone in your area searches for your service. We exclude searches like "electrician salary".
Facebook and Instagram
Posts for people in your area who aren't searching yet. Good for new offers and for finding staff.
Tracking
We only switch on analytics once your visitors give consent. Landing pages we build run on servers in the EU, and we agree any embedded services for your project.
Monthly report
Every month on one page: what it cost, how many enquiries came in and what we'll change next.
NikYour contact for all of it
Book an first call with NikNik knows your profile, your page and your ads, because we build all of them. You don't have to explain anything twice, and if something isn't working, there's nobody else to pass the blame to.
The report
Every month, in plain language.
What it cost, how many enquiries came in and what we'll change next. On one page, in full sentences.
Report · SeptemberElektro BergerExample figures
38Enquiries
€1,560Budget
€41Cost per enquiry
Wk 36
Wk 37
Wk 38
Wk 39
Google
Search terms with enquiries
ev charger installation bonn9
emergency electrician bonn7
fuse keeps tripping3
Next step: exclude "electrician apprenticeship". The term brought clicks but no enquiries.
- What an enquiry cost
- Costs and enquiries per channel
- Which search terms brought enquiries
- What we'll change next month
How it works
From your goal to the first enquiry.
First we work out what has to pay off for you. Then we build the path there and improve it every month.
01
Set the goal and region
Which service should get more enquiries, where, and at what price? That decides the channel, the budget and the search terms.
What you getA plan with a budget range
02
Prepare the page and profile
We build a landing page for each offer or adapt your existing site. If you like, we also set up your Google Business Profile.
What you getA page that matches the ad
03
Launch the ads
We launch the ads and set up tracking so that every enquiry brings its source with it. The ad account is in your name.
What you getThe ads are live and every enquiry is counted
04
Improve every month
Whatever brings no enquiries, we cut. Whatever brings enquiries gets more budget. You get a report every month.
What you getA report with costs, enquiries and the next step
What applies
This is in every proposal.
- The ad account is in your name. It stays yours, even if we stop working together.
- You pay the ad budget directly to Google or Meta. Our fee is listed separately in the proposal.
- Every month you get a report with costs, enquiries and what we'll change next.
Questions
What businesses want to know first
The questions that come up in almost every first call.
Other services
